Tag Archives: reputation

Reputation and trust are key.

I started KATALYST5 with the goal of connecting people.

Connecting those in need of services with the right people to do the best job that can be done.

How does KATALYST5 know who is the best person to do something?

We start simple, by identifying what needs to be done for a specific job and then we selecting who – if there were no restrictions – would be the absolute best person (or people) to complete it.

We base our selection on their knowledge, experience and skills, but also, more importantly, because on knowing these people love doing exactly that work that needs to get done.

Once we have a list of candidates, we look at their availability and their cost.  We may negotiate certain aspects of the job like calendar or budget to make it work, and if it’s a match, then great!  And if it doesn’t, well, we move down the list until we do find the right match for you.

This is how we work.

But here’s a question to you: Why do you hire a specific person? Do you just look at a sheet of paper, examine their resume, consider their pedigree?   Of course not.  You will eventually want to meet with and talk to that person to discuss your needs because, at the end of the day, you don’t hire a company, you hire the people in that company.

And yet, even then, can you ever be sure what kind of service you will get from that person?  As we know all too well, ineffective people can still be very effective at selling themselves.  We’ve all heard horror stories of business relationships gone bad, even though they started with great expectations based on a few chats and meetings.

So while you should consider hiring the person and not the resume, how can you really be sure if you do not know that person?

The answer is reputation.  We all need to look at reputation.

What do others think of the person you are considering?  Sure, you need to do your homework, and not just make a quick phone call to that person’s friend.  And, in asking around, if you hear things that you don’t like, due diligence sometimes requires that you take other people’s words with a grain of salt.

See, reputation is based on the input of others.  Trust, on the other hand, is based on your personal experience.

So here’s another word: trust.

But without personal experience, if you’re hiring someone you don’t know, how can you trust them?  Someone’s reputation only becomes trustworthy when you hear about it from someone you yourself trust.   I call it inferred-trust.

And another word: change.

Change is constant, but the pace of change has accelerated in the last decade.  Technological innovations, climate change, political turmoil, and… people of course.  We change a lot because of what we learn, what we adapt to, and what we get overwhelmed by.

And back to my point again: reputation.

Reputations change, because people change.  For the better and, sometimes, for the worst.  So we each have to take care of our reputation.  Protect it and nurture it.  In a world of constant change, filled with people who don’t know who we are, it is all we have to make these people trust us.

And the best way to do it: be humble and empathize with others.

What do you think?