Tag Archives: projects

Talking about rates amongst peers…

Rates… How much to charge? Who’s charging how much?  What for? etc. Very subjective topic, and not that straightforward to discuss.

I blogged about this topic last year, What’s in a rate? and Was the rate worth it? to discuss some intrinsic considerations that go into determining rates.

This is a brief summary of 90+ minutes of discussions…

Last Wednesday I facilitated an ISPI Montreal event, entitled “Everything you always wanted to know about rates, but were afraid to ask…“. It was a pretty good event, lots of questions and interaction between participants. We were particularly happy that we had a fair number of student from Concordia University’s Educational Technology program: gave them the opportunity to hear their future peers talk about this hot, business topic.

Part of the event was to present the results of a survey we ran to our local ISPI Montreal members, and compare the results to the same survey dating back to 2004: the conclusion?  Rates have not changed that much over a decade (see for yourself).  Most likely due to the fluctuation of the economy, which affects the job market and the expenditures for training. And we all know that tougher times brings down the axe on training which is always front and center for the chopping block.   😦

We basically asked the participants two questions, to trigger some discussion and reflection…

First: What factors influence the rate you charge when working directly with a client?

Participants broke off in small groups and went off to come up with their prioritized list of factors. We tried to mingle the students evenly so they benefit as mush as possible from their future peers.

The result? See for yourself… (sorry, I’m missing one)

Of course skills set, experience and knowledge came out, but not education per se, or more precisely, the need to have an education such as the one offered in Educational Technology.

What came out more was about the type of work and the context in which that work needs to be done: type of work, the market, the economy, the profile of the work, its length, specific technical skills, the budget available, the industry, etc.

Second: How do you explain/justify your rate?

This question we addressed as one group.

Right off the bat there was a reaction to the word “justify”. Didn’t expect it but wasn’t surprised. What was argued is the rate you present is the rate that should be. I guess it’s fine when either you offer a pretty clear value of what that rate buys, or there isn’t much competition, or you’re in demand – one would assume that if you are in demand then you are worth what you are charging.

But when you don’t have any of those conditions, it’s a different ballgame. Especially if you’re dealing with a client that is bottom-line driven. But you can always pass.

The discussion moved towards the concepts of value, uniqueness and expectations. In essence, it’s about being a business: being a consultant requires that you look at yourself as the “product” your business offers. As such, you need to need to consider these concepts and package a service offer that supports the rate you want.  Or, as one of the students said, the rate you “offer”.

But all in all, rates are just a unit for calculations, right? The bigger question is “how much one takes to do a job?” If one person charges $100/hr and takes 100 hrs to do a job, while another charges $75/hr and takes the same amount of time, with the same outcome in quality and alignment with expectations, why is the cost different? We often say that in theory, the higher the rate, the faster the job and the higher the quality, right? Or is it not so clear cut?

As I say in my previous posts, there are a lot of intrinsic aspects that add value to a person offering their services. The key, as it was discussed in the latter part of the evening, is the value offered and the value required. This leads to clearly stating and understanding expectations from both sides of the fence.

One point was brought up about using salary as a gauge to determine an equivalent rate. A friend of mine who’s working in a para-public organization explained to me the way they do it: you take the salary, for this example let’s say… $50k for a junior position, add 30% to cover benefits, and then account for how much time off you want, how much time you think you’ll need to run your business and LOOK FOR WORK, that gives you a daily rate of about $325 or an hourly rate of $41. These numbers came up with this little Excel sheet I made for you.  🙂

More live discussions should be had, on topics such as base Ratios for Design and Development, scoping & estimating, constraints & risks…

Makes sense?

PS: you can always take a look at my previous posts on these topics:

Scoping: Apples to apples, or aren’t we really talking about “produce” baskets?


The truth is, it is almost impossible to find comparable apples to compare, because most projects are somewhat unique: it’s never just “apples”… there is always some other fruit, or even some vegetables in the mix…   😉

The notion of elearning levels have been around for many, many years. Their purpose is grand: use a common language to define expectations, and give budget ballparks, right?

But each discussion about elearning levels starts with a clarification of what those levels mean, by discussing it thoroughly with your client. Eventually it requires some examples of what you’ve done to support the budgets you’re asking for… which in the end, you propose a “produce” basket that will be different from the other bidders’.

So it’s like you’re bidding to become this client’s personal chef. You’ll need to understand his likes and dislikes, his preferred dishes and the ones he’s willing to eat in a bind, and of course, how long he’s willing to wait for it, and how much he’s willing to pay.

But come to think of it, talking ingredients may not be the right approach…

Should we talk “cooking”? Ingredients are just ingredients… even the best ones can not be fully appreciated if they weren’t prepared properly, or prepared to there full potential.

Should we talk “Restaurant”? The food itself can be great, but if the plating, service or dining room aren’t right, the expectations are in jeopardy.

Isn’t it about the overall experience?  In our case, the learning experience?

Of course elearning levels are part of the overall experience. But they do not address all of it.

The learning experience is created by the successful combination of several things:

  • Learning strategies  (tell-show-try-me, activities, storytelling, concept-based, scenario-based, serious gaming, etc.)
  • Engagement strategies  (look & feel, concept-based, storytelling, gamification, etc.)
  • Delivery strategies  (synchronous-in person-virtual, asynchronous-self-pace, coaching, mentoring, technology-based, etc.)
  • Learning materials  (writing, media producing, assembling-integrating, authoring-programming, etc.)
  • Overall quality  (look & feel, writing style-grammar-typos, clarity, consistency, precision, bugginess, etc.)

In terms of elearning levels, the one thing I find is not addressed properly, if at all, is the engagement part. You might say that it’s part of the learning strategy… to which I’d respond it’s time to looked at it separately. Don’t you think?

Now another question come to mind… should we consider learning experience levels?    🙂

Training Projects: How much does it cost? How long will it take?

How much - How long

“How much will this cost?”

“How long will it take?”

Don’t you love these questions? Especially when you’re asked before you had a chance to get enough information to provide a proper answer.

So how do you answer these? …and be comfortable with your answer, as you may very well have to deliver on it!

I see a few ways to answer these:

  • “Not sure… I’ll get back to you.” Safe answer, but be sure to get back with an answer, whatever it is, even if it is a referral to someone else.
  • Give a ballpark. Make sure you’re range is wide enough to cover your butt, but note that they’ll specifically remember the lower end.
  • Give a “wag”. If your ballpark’s range is too big, then it’s a wag (“wild ass guess”). Make sure you use that term, and say why you’re using it.
  • Give a “researched” answer based on information obtained through research.
  • Give an “experienced” answer based on direct experience (yours or your team’s). This is the best one, as it takes into account people, methodologies, tools, etc. that you know.

What you need to do is get the conversation going, to get the information you need to properly answer the questions. You’ll need details about this, that and the other thing. The less experience or knowledge you have at doing the work you have to estimate, the more detailed breakdown you should do. If you can’t break it down, then you need to add assumptions on which your estimate is based. The problem is that the more assumptions you add, the more restrictive your proposal may become.

You will get the details you need through a fairly elaborate line of questioning that cover a wide range of areas, such as: business goals, executive support, performance goals, subject-matter, availability of existing useable materials, target audience(s), learner’s location, level of details, learning outcomes, learning strategies, expected level of interactivity and engagement, expected/required length of the training, timeframe, availability of SMEs, number of review cycles, etc. …and, of course, the client’s values.

As there are many factors to consider, I usually recommended a two-part approach: do a first [smaller] project to scope the second [much bigger] project. I’ll dig more into scoping in follow-up posts…

So here’s a takeaway point: keep track of the effort spent during your projects, in the same way you estimated it in the first place! This way you’ll start collecting data on which you’ll be able to base your future estimates!

Makes sense?