How many times have you heard someone say, “It’s all about who you know.” Or who knows you. Or who remembers you.
In business, large and small, you have to be in the top layers of the minds of the people you do business with, whether it’s B2B or B2C.
It’s about your network. But more importantly, it’s about how you take care of your network. You need to nurture it. Like plants… you need to water them, give them the right amount of light, enrich the soil, and even talk to them according to some. 🙂
People are the same. Look at the illustrations above. Imagine the names you see there are the names of people in your network. The bigger the name, the more you interact with them: meet in person, talk on the phone, exchange emails, follow each other’s social media, etc.
But what about those little names? Those you do not keep in touch with? Those who do not know about what you’re doing? Who knows what they are doing right now? Who knows what they are planning?
And that also means THEY do not know what YOU ARE DOING!!!!!
Imagine your cloud of names with no bid difference in size. Some will always be bigger, of course. These people you deal with regularly because things are good between you and them. But you have to wonder what you, or them, are missing by not being in touch.
Just a thought…
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