Squirrels have a bad rap.

I often compare myself to a squirrel: I see something new, or “shiny”, and I zoom on it. I say it in a positive way, as for me, it illustrates my constant search and interest for new things, other things that may be useful at some point in the future. Collecting “dots” that I will connect later on.

I say it knowing that the most common association of being a squirrel is lack of focus. A dear friend of mine uses it sometimes as a reminder to others in a team setting to “get back on track”: when someone is getting off topic, or too much into details, they shout “SQUIRREL” as a comical and friendly cue to refocus on the task at hand. They sometimes put a picture or an illustration of a cute squirrel on a wall as a visual reminder.

I just saw an the TV commercial (2013 I think) that prompted me to right this post. It highlights the very positive aspects of squirrels which are great attributes to have in business today: squirrels are small, quick, persistent, efficient and AGILE!

I am a Squirrel, and PROUD OF IT!   🙂

What do you think about being a Squirrel?

Are you a Squirrel?

Is your company a Squirrel Company?

PS – Here’s the post where I saw the ad, which show other clever, and very funny TV commercials.

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Click “Like” if you like this post, and don’t hesitate to share it. And by all means, comment on it.   🙂

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