Building Business Partnerships: a never-ending process.

The inner workings of a business partnership
The inner workings of a business partnership: a machine that needs caring.

Isn’t it great the moment you realize that you have a great working relationship with your client, or your vendor? The moment you can say that you are partners? That you are both gaining from working together? This happens when you realize how well you work together, how well you understand each other, how well you work out the kinks.

No matter how big or how small the business connexion, getting to that level facilitates and optimizes processes, allows all to work efficiently and reach goals faster, be more productive.

Partnerships start with building trust, the foundation of any relationship. With trust we get more efficient, more agile, more responsive. As we build trust, we learn more about each other, we refine our communication, we open up, we anticipate each others needs.

We build up history to get better at what we both do. We define and refine our mutual expectations. Over time we reduce bureaucracy to increase efficiency. We all get stronger and accomplish more.

It’s a two-way street where we learn, adapt, contribute, collaborate, and adapt some more.

We grow together.

Like any relationship, it’s an ongoing thing: it needs to be maintained and nurtured. You cannot loose sight of this.

WARNING: Complacensy is enemy #1! 

In business, people come and go, but the organizations remain. Organizations evolve, and so must partnerships. When a partner’s context changes, others should be able to step up to the plate and do their best to help or adjust, as needed. That is the beauty of partnerships. It might not be easy, even pleasant (which may be a sign that complaisance snuck in…), but the goal is to find a solution together.

Partnerships are not guaranteed. They are continuously evolving. If you don’t want to loose your investment, do what you need to maintain them and don’t let your partnerships break down.

Make sense?

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